GET YOUR PRODUCTS
ON SHELVES!
Some products are just everywhere. You see them in stores, online and in your friends’ homes. How do they do it? What do brands like PF Candle and W&P Design know that you don’t?
And how would your life change if your products made it to the shelves of the shop down the street or a national retail giant, too?
Hi, I'm Torrance!
I teach product businesses how to grow, scale and land the partnerships of their dreams.
Think about a product you see everywhere.
You know the one. It shows up in the boutique down the street; you see it while flipping through the latest CB2 catalog you got in the mail; you find it on your friend’s bookshelf or maybe in their pantry.
How can one product be everywhere all at once?
And how the heck did it get there?
I’m here to teach you!
You can do this!
- You’ve been selling to individual consumers for a while now, but wholesaling feels like a big, scary new world.
- You’ve crunched the numbers but just can’t figure out how to make wholesaling profitable.
- You’ve tried to write the perfect pitch email, but you lose your nerve before clicking send.
- Maybe you’ve sent hundreds of emails about your product, but haven’t gotten any responses. You wonder if you’re even reaching out to the right people.
And what makes it even tougher is that there’s SO MUCH conflicting advice out there about how to land your products on shelves.
HOW MANY TIMES HAVE YOU HEARD:
- “Getting into retail is everything!” And then, “No way! Stores don’t matter. You should stick to Faire!”
- “Trade shows are where it’s at!” Followed by, “Have you been living under a rock? Covid killed trade shows!”
- “Only pitch your products via email.” “No, pick up the phone.” “Actually, showing up in person is most effective.”
- “Start small; don’t pitch to the big leagues until you know you’ve got a winner.” Then someone else says, “Go big! What do you have to lose! You need to be constantly pitching to big retailers to get feedback.”
Ready to clear up the mystery about how to get your products into retail once and for all?!
In my six years as a seller and a buyer, I’ve heard it all and seen it all. But the truth is, there is no silver bullet when it comes to getting your products into stores.
Through my own experience and talking to so many other business owners, there’s one thing that is consistent: one big order from a retailer can change everything.
How would your life be different if you secured even just one large retail deal?
What if, instead of routinely burning the midnight oil selling one $20 product at a time to many, many different customers, you could sell 10,000 units in one fell swoop to just ONE store or national chain?
WITH JUST ONE LARGE ORDER YOU COULD:
- Triple your annual sales! I
- Move into a bigger space that will enable your continued growth.
- Launch yourself into that coveted six-or-seven-figure business status.
- Stop working so darn hard to sell one product at a time.
- Re-capture the personal freedom you had in your mind when you started your business.
- Change the entire trajectory of your business!!
Do you want these things?
You already have a great product. And you KNOW you have a good story to tell.
You’re just looking for the real scripts and real tactics that the best-in-the-business are using, to get you over the hump and on your way to landing your dream partnership and that life-changing order.
That's where I come in!
Over the past six years, as the founder of Teak & Twine, I’ve been a buyer and a seller. I’ve navigated the winding path to securing big-partnerships and getting my products in large national retailers, like Anthropologie. As the owner of a gift box business, I’ve also had the unique experience of receiving hundreds of pitches from product-based-business owners just like you! I’ve seen it all– the good, the bad and the ugly– and I’ve learned what works!
I’ve also spent countless hours talking to CEOs, founders, marketing directors and buyers about how they grew their businesses from their kitchen tables to multi-million dollar enterprises and what they wish they had learned sooner.
Now, I’m here to show you exactly how to land the retail partnerships of your dreams, so you can jump off the hamster wheel and start fueling your soul AND your bank account.
If you’ve only just launched your product business;
If you’re still shaky on the lingo (POs, MOQs; B2B; MSRP– I’ve got you covered!);
If you’ve been wholesaling for a while and your products have already hit the shelves of the shop down the street…
You’re in the right place!
Not only will you be learning from me, but I’ve brought in some of the best in the business to be your instructors.
Remember Kristen, the candlemaker you met earlier? Kristen is the founder of PF Candle Co. She and her husband and business partner, Thomas, are just two of the incredible masters-of-their-craft you’ll have the unique opportunity to learn from in Rocking Retail.
Amy Wright
Owner & Beekeeper at The Honey Hutch
Eric Prum
Co-Founder at Very Great, Partner at W&P Design
Kristen Pumphrey & Thomas Neuberger
Owners of PF Candle Co.
Jessica Morelli
Founder of Palermo Body
Kristy Mangia
Founder of Giddy Up Nuts
Suann Song
Founder and CEO of Appointed
YOU’LL HEAR FROM THESE FELLOW FOUNDERS ABOUT:
- Stories behind how they landed their first independent retailer
- What strategies they recommend for nurturing retail relationships
- The inside scoop from a real buyer about what she loves (and doesn’t love!) in product pitches
- Their insights into whether trade shows provide a good return on investment
- Exactly how they got their products into places like Nordstrom, West Elm and Whole Foods, and how they established partnerships with companies like Disney and Urban Outfitters
Iā€™m just getting my business up and running. Should I take this course now or wait until I have a little more experience under my belt?
Some stores already sell my product. Is this course still right for me?
Iā€™m just getting my business up and running. Should I take this course now or wait until I have a little more experience under my belt?
I donā€™t know anyone at a big retailer. Isnā€™t that a prerequisite for getting my products into a store.
The thought of cold outreach makes me feel really uncomfortableā€“ like Iā€™m being a sleazy salesperson. Am I going to have to make lots of cold phone calls to get my products into stores?equisite for getting my products into a store.
What if I take this course, but I already know everything youā€™re teaching?
What if I take this course, but I already know everything youā€™re teaching?
My business is still finding its footing. Is there a payment plan?
If you’re on the fence, I just want to share that since meeting Torrance 1.5 years ago and implementing just her FREE tips, I have almost doubled my business and had my first 6 figure year in 2019. This year, I have signed up for every course because she knows what she’s talking about and her intention and enthusiasm are contagious! I wish I had this when I was first starting!
JEAN ABBOTT
My Guarantee
I know choosing to participate in this course is a big investment. It’s not a decision you’ll make lightly, and I want to honor that! If you dive into Rocking Retail and don’t LOVE it, I will refund you 100%. Here’s why: I’ve been building this course for years. I’ve received hundreds of pitches from product businesses hoping to land their products in my business.
And on the flip side, I’ve taken my own products from my guest room to the shelves of national retailers, like Anthropologie. This course is full of what works.
Plus, I’ve included lessons from interviews with the best in the business when it comes to product development and large scale partnerships. People like Jessica Morelli, the founder of Palermo Body and Eric Prum, co-founder of W&P Design, who are truly masters of their crafts. They’ve shared insights from their years and years of experience that you just won’t hear anywhere else.
It’s safe to say this course has been a passion project for me, and I can’t wait to celebrate right alongside you when you land that first big retail partnership. I’m so confident that if you apply what you learn in Rocking Retail (it only works if you put the work in, too!), you will take your wholesale game to a whole new level.
And if you don’t love the course, the offer remains: I’ll give you 100% of your money back within the first 30 days after purchase. You have nothing to lose, so let’s do this!
Have questions about the Rocking Retail course?
Send them our way at [email protected], and we will be happy to help!
